What in the world is a “Floof Cake”? This viral cake has taken TikTok by storm and caused massive uproar behind the rebranding of the classic treat everyone knows as “cotton candy”.

A Cake Made Out of Pure Sugar

The Floof Cake is a rainbow-tiered cotton candy cake filled with peach, mango, watermelon, bubblegum, and lemonade flavoring, topped with rainbow sprinkles. Aside from the rainbow cake, entrepreneur Hannah Rose offers over 18 different flavors and varieties, including cotton candy “Push Pops”. For $515-700, freshly made cotton candy is provided to customers through a catering service that Floof Cotton Candy has. Rose produces cotton candy straight out of Auburn, California with handmade sugar bases. The cakes have quickly become the talk of the town, but not everyone is as thrilled about this sugary product.

“I hope you go out of business. Your prices are crazy, and no one wants to buy a $47 cotton candy cake. It’s so stupid.”

Commenter underneath Hannah Rose’s TikTok

Users expressed outrage with the famous Floof Cake, going as far as to say “$47 for colored sugar should be illegal”. Despite the flood of hateful comments, people still happily purchase the delight for kid’s birthday parties and family-friendly events. 

Notorious TikTok Kitchens

Hannah Rose’s successful cotton candy cake company sheds light on a trending topic underneath all of the sugar and sprinkles— the growing amount of food businesses being run out of home kitchens that are popping up all over social media. Some home businesses became in demand like the “Chamoy Pickle Kit”, and assortments of candy for sale curated from users’ bedrooms.

On the other hand, the majority of these “home kitchen companies” face backlash and scrutiny for U.S. Food and Drug Administration violations and overall unsanitary, hazardous food handling conditions. One infamous product was the “Pink Sauce” of 2022, created by Veronica Shaw, better known as “Chef Pii”. This condiment that Chef Pii created in her kitchen went viral for the wrong reasons and accrued over 680 million views. The Pink Sauce contained unknown ingredients and viewers later discovered mishandled packaging and spoiled, sickness-inducing contents.

Hannah Rose, Veronica Shaw, and the entrepreneurs of TikTok can all give a lesson to the viewers on the platform that cleanliness and food safety come before anything else when creating these risky food businesses. Transparency with ingredients used is also heavily important, especially in the day and age of “healthy and green” social media. Floof Cotton Candy shows that at the end of the day, product quality is what matters, not the reactions.

New to Crazed? Sign up for our newsletter! Subscribe now